Mele’s Musings

Sorry, But the Consumer Has NOT Changed Permanently

Faith Popcorn is full of it.
This blog is supposed to be mostly about media and media consumption. So, on its surface, it seems a bit off topic to be taking exception to people like Faith Popcorn and her opinions about consumer purchase habits. But I think there is a connection to be made between opinions [...]

Tags: consumer control, consumers, fragmentation, measurement, media, media consumption, media multitasking, media planning

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