Mele’s Musings » media planning

Facebook Hegemony

January 17th, 2012

In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and [...]

Sorry, But the Consumer Has NOT Changed Permanently

August 24th, 2010

Faith Popcorn is full of it.
This blog is supposed to be mostly about media and media consumption. So, on its surface, it seems a bit off topic to be taking exception to people like Faith Popcorn and her opinions about consumer purchase habits. But I think there is a connection to be made between opinions [...]

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