Joe’s angle on marketing news you can use.
A slate of recent articles came out recently on the newly proposed New York Times paywall (here, here, and here). A few have been alarming, such as the fact that the paywall has already been breached using only 4 lines of code. The issue at hand here, however, is not the venerable New York Times itself, but [...]
In case anyone missed the memo, your brand is now a media company. I know that probably sounds sort of silly to a lot of people, but the internet and social media have changed forever the way companies have to think and act. And it’s not just me saying it. Two articles came out last [...]
Faith Popcorn is full of it.
This blog is supposed to be mostly about media and media consumption. So, on its surface, it seems a bit off topic to be taking exception to people like Faith Popcorn and her opinions about consumer purchase habits. But I think there is a connection to be made between opinions [...]
Let me be the first to say that I believe video advertising, in whatever form it eventually takes, is going to be a huge deal. I am a firm believer that addressable video on our televisions and interactive video on our PCs and handheld devices are the coming wave, and that advertisers who can figure [...]
I had the good fortune this year to participate in the creation of the Razorfish Outlook Report, and it was a very enlightening experience. In fact, I was asked to take on the article that probably gets the most scrutiny from the outside, and can raise the most controversial of topics. And this year was [...]
Many agencies and their clients are preparing for the upfronts. It’s an exciting time in TV again. The much anticipated death of TV viewing seems to have been a hoax. While the TV viewing audience is more disperse than in the past, data point after data point indicate that consumers are watching more TV than [...]
A recent IAB and Bain study announced last week offers publishers a view into why the digital medium is still struggling to be widely considered a branding medium rather than a direct response medium. It is an excellent study, and outlines a few key areas where media companies need to improve.
Rather than trying to recap [...]
Two articles came out late this past week that got me to thinking. One from Media Week covers a study that shows that small ads outperform big ads - which seems counter-intuitive to me. The second from MediaPost covers a conversation with Google’s Chief Economist which talks about how ad position does (or does not) affect [...]
A recent Ad Age article notes how publishers and advertisers are starting to think beyond the banner ad. That’s a good thing. But does it mean banner ads are dead?
Link to worst banner ad ever?
It’s easy to disparage the banner. It’s omnipresent and often ignorable. It follows (mostly) standard guidelines, and to grab attention, needs [...]
The title is right, but the analysis is partially a miss. Google is a media company even without creating its own content sites.
Picture: DigitalDaily
Article excerpt: Type “buttermilk pancakes” into Google, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious [...]
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