Mele’s Musings » media

Consumers to Watch 25% More Video a Day in Five Years

June 24th, 2008

My wife is going to love this one – now I’m going to be watching even more video!!

Picture: adage.com
Article excerpt:  Viewing on Computers, Mobile Phones Will Drive Increase. Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to [...]

Reaching Today’s Multimedia, Multitasking Consumers

April 29th, 2008

Several recent studies have shown what we already know – that consumers multi-task and use multiple media.  Given this fact, what is the best way to reach consumers today? 

photo: flickr
Article excerpt:  There’s no question that the explosion of new media has disrupted media buying and left many consumer brand marketers scratching their heads as to [...]

Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.