Joe’s angle on marketing news you can use.
I have honestly been pretty unimpressed with Google when they have ventured beyond search. I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
Mostly, I’ve been critical because up until now, [...]
I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager. We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]
Let me be the first to say that we should all thank them for trying. The IAB is actively trying to manage a difficult and potentially dangerous issue for the advertising industry that, quite frankly, is being miscommunicated by good-intentioned by ill-informed zealots who are trying to protect consumers from something that is not harming [...]
I have posted several times on the power that data brings to digital advertising. It is truly one of the boons and banes of digital – that it is so highly measurable.
And we are drowning in data. The truth is that we are simply collecting more and more all the time – buzz measurement, [...]
The promise of digital advertising lies in the fact that we can understand more fully what happens to dollars spent in digital advertising than we can on any other medium through the data we collect.
The problem with digital advertising lies in the fact that we can understand more fully what happens to dollars spent [...]
Is “engagement” just too fuzzy to measure, or do we need to abandon “traditional” online metrics to get to what the real value is?
photo: i-wisdom.typepad.com
Article excerpt: Social media metrics are still a work in progress. What’s a friend worth? It’s the question marketers are asking more and more as they plow into social media in [...]
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