Joe’s angle on marketing news you can use.
Last week, Microsoft announced the shuttering of their Massive in-game advertising unit. For those of you who don’t know what Massive is/was, this Wikipedia article gives a good synopsis.
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In 8+ years of existence, and despite a huge investment by Microsoft, Massive never really got off the ground. What is really mind-boggling is that Microsoft couldn’t [...]
Forget the Kindle. The Kindle was dead as of 9 AM April 3rd, and had been on life support for the previous six months anyway as people put off buying a Kindle until the iPad came out. The iPad, however, is not the Kindle-killer. At least not anymore.Â
The iPad is the Google killer.
Now I see [...]
The browser wars are back, and the big dogs are fighting for control over your digital experience. Cool stuff, but what are the implications for consumers and advertisers?
Picture: images.google.com
Article excerpt:Â Microsoft’s Internet Explorer 8, above, looks like its disappointing predecessor but has several user-friendly features. Google Chrome, below, is a more radical rethinking of the [...]
Is banner advertising old media? Is user generated content the real future?
Picture: peswiki.com
Article excerpt: Google, Microsoft and other Web players may be wasting precious time and resources trying to dominate the display ad segment of the Web when the real ad potential may be in the user-generated, social media sphere, according to [...]
Interesting that they are allowing their merchants to talk freely – I wonder how they (or any other retailer) would feel if the tables were turned?
Article excerpt:  Microsoft is one of Wal-Mart’s biggest suppliers. But that did not stop the Wal-Mart employee in charge of buying computers from panning Microsoft’s newest operating system, Vista. “Is [...]
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