Joe’s angle on marketing news you can use.
A new service called BillMyParents offers retailers a whole new way to get kids to influence their parents.
Ok, so the website is awful - but the idea is great. Cnet does a quick review of the site and there are some good comments about it that follow. Here is another article from reuters. As a [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Article links:
Deloitte survey shows we’re living in a “media democracy”
Musing:
I find it interesting, but not surprising, that Millenials and Gen X have a lot in common in the way of media consumption. Although the shift [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Article links:
Millennials’ Tech Affects Work, Shopping
Generation X Marks a Sweet Spot
You’ve Come a Long Way, Boomers, and You’re Online Now!
Musing:
Sometimes what is most interesting is not so much what the differences are, but what is the same. No matter [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?
flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]
More evidence for “word of mom” – this time more focused on younger moms who are more used to the latest technology.
picture: flickr
Article excerpt: While the daily drill of motherhood is the same no matter how old you are, new research from Moxie Interactive is finding that when it comes to getting the help she [...]
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