Joe’s angle on marketing news you can use.
I just read an article recently about the mobile initiatives craft retailer Michaels has undertaken. While nothing they have done is really earth-shattering from an innovation standpoint, I have to say I like quite a bit the customer-centric approach they appear to have taken and their focus on enhancing the store experience.
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Focusing on [...]
It isn’t often that I walk into a meeting with super high hopes and walk out confused, but about a year ago, that happened.
We had a get-together with high-level sales folks from iAd (formerly of Quattro) and I was expecting interesting conversation, witty banter, and lots of opportunities for our clients to get an early [...]
I have honestly been pretty unimpressed with Google when they have ventured beyond search. I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
Mostly, I’ve been critical because up until now, [...]
About a year ago, I wrote a post on mobile that I still think is mostly right. My main argument in the article was that advertisers miss the opportunity on mobile precisely because they think of it as an advertising medium.
That is still correct. I do think that iAd and the coming onslaught [...]
Like evolution, changes come in big pushes, not gradual changes. That’s what it feels like to me over the past few weeks in regards to mobile advertising.
When big changes like this come, things start to feel like they are moving very quickly, and many people’s reactions are to dismiss the changes. Think Twitter and email. [...]
Who woulda thunk it? Facebook has just surpassed Yahoo! as the 2nd most visited site on the internet behind Google. It certainly validates that social media is huge, and that communication and information surely are the killer apps of the internet.
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But what are the implications of this information? As marketers, we have to [...]
Look, last week when the iPad came out, I was initially unimpressed. It looked like a big iPod touch and was relatively blah. After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]
For many years, marketers have struggled with what to do with mobile. Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing. But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]
I have been in several meetings and conversations over the years with seasoned media and advertising veterans (usually those more focused on traditional media than digital) who have a strange attitude toward local advertising. For some reason, local advertising is considered to be the domain of offline advertising – radio stations, newspaper sites, etc. Digital, [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
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