December 15th, 2008
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
Tags: Amazon, applications, Atlas, Black Friday, Clicks & Bricks, CompUSA, comscore, connected screens, custom attribution, customer data, customer service, Cyber Monday, data, display ads, ecommerce, experiences, Facebook, instore mobile, internet everywhere, Macy's, marketing, mobile applications, NAU, onilne retail, online ads, online research, online shopping, optimization, physical and digital, retail, ROI, search, Shopping, showrooms, social applications, social marketing, tools, user data, utility, widgets
Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »
Joe’s angle on marketing news you can use.