Joe’s angle on marketing news you can use.
More and more, we are going to find people just like Benjamin DeClue who, as the St. Louis Dispatch noted in a recent article ” . . .doesn’t step foot inside a store without his BlackBerry. As he browses the aisles, he multitasks by keeping one eye on the shelves and one on his smart [...]
Like evolution, changes come in big pushes, not gradual changes. That’s what it feels like to me over the past few weeks in regards to mobile advertising.
When big changes like this come, things start to feel like they are moving very quickly, and many people’s reactions are to dismiss the changes. Think Twitter and email. [...]
For many years, marketers have struggled with what to do with mobile. Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing. But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]
Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer
Digital Marketing News
Facebook Tries to Woo Marketers
WSJ
Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report
Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world
Retail [...]
If you’re reading this, you just might be RICH!
Picture: adweek.com
Article excerpt: Strong link between income and Web time. Among US affluent heads of household surveyed, those with annual household incomes of $250,000 and over spend the most time online, according to a study conducted from March through July 2008 by Ipsos Mendelsohn. The researcher found [...]
Phones are primarily communication devices. So is social networking. Will the combination of the two finally make mobile internet explode in the US?
photo: facereviews.com
Article excerpt: Is social networking the key? Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and [...]
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