Joe’s angle on marketing news you can use.
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Issues of Interest
2009 to Be Transition Year for TV
Sports Fans Make Great Mobile Targets
Digital Marketing News
Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?
Digital News and Trends
Online Video Viewer Demographics
Retail and Products
What’s Next For Retail In ‘09
Stores become more creative to get shoppers to buy
Tweet This Post Buzz This Post [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Ok, we know they are online a lot, but so what? How do we use that information to reach out to young people and do it more effectively?
flickr
Article links:
Kids and Teens Are Always On
College Student and Teen Web Tastes
Are Young Adults Really Brand-Resistant?
Teenagers’ Internet Socializing Not a Bad Thing
Emerging Media Increasingly Inform Shoppers’ [...]
Mobile, mobile everywhere, but not a text to drop. How can marketers effectively get into the mobile scene?
Picture: lgmobilephones.com
Article excerpt: Syncing up with existing interests is key. Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 [...]
When will mobile marketing become the next big thing?
Picture: dialaphone.co.uk
Article excerpt: Simple ad formats reaching the widest audience. Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond to mobile [...]
Not your text messages! Even among regular text users, only 9% said they preferred getting marketing messages via text over email.
photo: cache.consumerist.com
Article excerpt: Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget’s “2008 Channel Preference Survey.” Nearly two-thirds of US Internet users surveyed said e-mail [...]
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
