Joe’s angle on marketing news you can use.
I just read an article recently about the mobile initiatives craft retailer Michaels has undertaken. While nothing they have done is really earth-shattering from an innovation standpoint, I have to say I like quite a bit the customer-centric approach they appear to have taken and their focus on enhancing the store experience.
Image link
Focusing on [...]
More and more, we are going to find people just like Benjamin DeClue who, as the St. Louis Dispatch noted in a recent article ” . . .doesn’t step foot inside a store without his BlackBerry. As he browses the aisles, he multitasks by keeping one eye on the shelves and one on his smart [...]
About a year ago, I wrote a post on mobile that I still think is mostly right. My main argument in the article was that advertisers miss the opportunity on mobile precisely because they think of it as an advertising medium.
That is still correct. I do think that iAd and the coming onslaught [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Article links:
Cents-Off Coupons and Other Special Deals, via Your Cellphone
Prime Time for Mobile Coupons
Why Won’t Mobile Marketing Learn From Online’s Lessons?
Musing:
Mobile programs in which users can get coupons sent to them based on their location, or based on signing up for a specific [...]
Barcode and merchandise scanning applications are going to be adopted at faster and faster rates. And Amazon’s iPhone app sets a new bar for mobile shopping.
amazon
Article links:
Stores Clueless About Mobile Barcode Scanning Applications?
Amazon.com lets iPhone users search its site by taking a picture
Musing:
WhileTarget gets slammed a bit in the first article, it’s [...]
Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer
Digital Marketing News
Facebook Tries to Woo Marketers
WSJ
Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report
Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world
Retail [...]
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