Mele’s Musings

Attention Marketers: The iPad Changes Everything

Look, last week when the iPad came out, I was initially unimpressed.  It looked like a big iPod touch and was relatively blah.  After reflecting on it for a few days, I believe this device could change forever (or, at least for the next several years) what we expect digital experiences to be and how [...]

Tags: Apple, applications, apps, experiences, interactive, interactive video, iPad, iPhone, iPhone apps, mobile advertising, mobile applications, mobile marketing, mobile video, platform, video ads

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Consumers to Watch 25% More Video a Day in Five Years

My wife is going to love this one – now I’m going to be watching even more video!!

Picture: adage.com
Article excerpt:  Viewing on Computers, Mobile Phones Will Drive Increase. Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to [...]

Tags: advertising, media, Mobile, mobile video

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »