Joe’s angle on marketing news you can use.
About a year ago, I wrote a post on mobile that I still think is mostly right. My main argument in the article was that advertisers miss the opportunity on mobile precisely because they think of it as an advertising medium.
That is still correct. I do think that iAd and the coming onslaught [...]
Like evolution, changes come in big pushes, not gradual changes. That’s what it feels like to me over the past few weeks in regards to mobile advertising.
When big changes like this come, things start to feel like they are moving very quickly, and many people’s reactions are to dismiss the changes. Think Twitter and email. [...]
Who woulda thunk it? Facebook has just surpassed Yahoo!  as the 2nd most visited site on the internet behind Google. It certainly validates that social media is huge, and that communication and information surely are the killer apps of the internet.
Link to picture
But what are the implications of this information? As marketers, we have to [...]
For many years, marketers have struggled with what to do with mobile. Â Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing. Â But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Article links:
Cents-Off Coupons and Other Special Deals, via Your Cellphone
Prime Time for Mobile Coupons
Why Won’t Mobile Marketing Learn From Online’s Lessons?
Musing:
Mobile programs in which users can get coupons sent to them based on their location, or based on signing up for a specific [...]
Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Barcode and merchandise scanning applications are going to be adopted at faster and faster rates. And Amazon’s iPhone app sets a new bar for mobile shopping.
amazon
Article links:
Stores Clueless About Mobile Barcode Scanning Applications?
Amazon.com lets iPhone users search its site by taking a picture
Musing:
WhileTarget gets slammed a bit in the first article, it’s [...]
Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
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Study: Online Viewers More Engaged
tvweek
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imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
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Consumers Await on Social Networks
emarketer
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Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
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Marketing Spending Priorities Shift
emarketer
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Big Spenders Put Local Online in the Mix
emarketer
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Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
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Online Customer Service: [...]
