Mele’s Musings

Other good articles this past week / 12.08.08

Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]

Tags: 40-something women, ad networks, blogs, boomers, corporate blogs, ecommerce, holiday, Men, Mobile, publishers, Shopping, social influence marketing, social marketing, social networking, video games, viral marketing, viral videos, wish lists, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Week of 12.08.08/Top Stories

GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.

flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?

Atlas
Mobile Shopping - changing the [...]

Tags: Amazon, Atlas, barcode scanning, Black Friday, boomers, comparison shopping, Cyber Monday, Facebook, Gen X, Gen Y, generations, iPhone apps, mcommerce, millenials, Mobile, mobile advertising, mobile marketing, MySpace, online ads, online advertising, online shopping, online video, QR codes, retail, Shopping, Social advertising, social influence, Social Media, social network, social networking, sports, Target, television, TV, what's next, widget

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Mobile Shopping – changing the shopping landscape

Barcode and merchandise scanning applications are going to be adopted at faster and faster rates. And Amazon’s iPhone app sets a new bar for mobile shopping.

amazon
Article links:
Stores Clueless About Mobile Barcode Scanning Applications?
Amazon.com lets iPhone users search its site by taking a picture
Musing:
WhileTarget gets slammed a bit in the first article, it’s [...]

Tags: Amazon, barcode scanning, iPhone apps, mcommerce, Mobile, mobile shopping, QR codes, Target

Posted in Digital Commerce News, Issues of Interest, Retail and Product News | No Comments »

Other good articles this past week

Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
 
Study: Online Viewers More Engaged
tvweek
 
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
 
Consumers Await on Social Networks
emarketer
 
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
 
Marketing Spending Priorities Shift
emarketer
 
Big Spenders Put Local Online in the Mix
emarketer
 
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
 
Online Customer Service: [...]

Tags: customer service, digital advertising, digital music, DRM, ecommerce, Facebook, Google, imeem, local, marketing mix, media spending, Mobile, mobile social, mobile social networking, MySpace, online advertising, online video, social network, social networking, sports, tv and online, Wal-Mart, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Social, mobile lead engagement for generation Y: Shop.org keynote

Is the corporate landing page dead for the new generation?  How do we effectively reach the younger audience who is connected, but not necessarily coming to our sites?

blog.une.edu.au
Article excerpt:   In today’s Shop.org Annual Summit keynote, Grown Up Digital: How the Next Generation is Changing Retail and Marketing, Don Tapscott, author of Wikinomics, discussed the role [...]

Tags: communities, Gen Y, Mobile, social, WOM

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Mulpuru discusses the state of online retail today

Multichannel retailers need to think big picture.  According to this article, most are not yet.

Picture: Google Images
Article excerpt:  In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into [...]

Tags: Forrester, Mobile, multi-channel, online retailers

Posted in Digital Commerce News | No Comments »

Savvy Mobile Ads Reach College Students

Mobile, mobile everywhere, but not a text to drop.  How can marketers effectively get into the mobile scene?

Picture: lgmobilephones.com
Article excerpt:   Syncing up with existing interests is key. Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 [...]

Tags: Mobile, mobile marketing, text messaging

Posted in Digital Marketing News, Issues of Interest | No Comments »

Text Messages Rule Mobile Ads

When will mobile marketing become the next big thing?

Picture: dialaphone.co.uk
Article excerpt:  Simple ad formats reaching the widest audience. Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer.  Still, consumers who respond to mobile [...]

Tags: iPhone apps, Mobile, mobile marketing, text messages

Posted in Digital Marketing News, General, Issues of Interest | No Comments »

Consumers to Watch 25% More Video a Day in Five Years

My wife is going to love this one – now I’m going to be watching even more video!!

Picture: adage.com
Article excerpt:  Viewing on Computers, Mobile Phones Will Drive Increase. Consumption of video content is expected to rise 25% to five hours per day by 2013, compared with the four hours now watched in 2008, according to [...]

Tags: advertising, media, Mobile, mobile video

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Jumpstarting the Mobile Internet

Phones are primarily communication devices. So is social networking. Will the combination of the two finally make mobile internet explode in the US?

photo: facereviews.com
Article excerpt: Is social networking the key? Mobile social networking stands a good chance of jumpstarting mobile Internet adoption because mobile social networking is based more on communication than content. Time and [...]

Tags: communication, Mobile, mobile internet, mobile social, social networking, text messaging

Posted in Digital Marketing News, Digital Trends, General, Issues of Interest | No Comments »