Mele’s Musings

Want to Reach Moms? Then Be Practical

A few months ago, Razorfish and Cafe Mom released a report on Digital Moms.  Recently, eMarketer released a report on moms online as well, and they refer to it in this article.  Guy Kawasaki had a good blog posting on it.

Link to Today Show on subject.
What have we learned?  Some things are not surprises - [...]

Tags: blogs, cafemom, digital moms, female bloggers, mommy bloggers, moms, online research, search, Women

Posted in Digital Marketing News, Digital Trends | No Comments »

Other good articles this past week

Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
Â
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
Â
Digital Commerce News
ComScore Sees No Overall [...]

Tags: Burger King, Christmas, college students, comparison shopping, comparison shopping sites, data, ecommerce, email, free shipping, Google, holiday, minorities, mommy bloggers, moms, multicultural marketing, net neutrality, online sales, online shopping, search, texting, TV, Twitter, video ads, Women, Yahoo

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Week of 12.01.08/Top Stories

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

Tags: Amazon, bargain, bargain hunters, beauty.com, Blockbuster, blogging, blogs, brand loyalty, brand resistant, cable, college students, connected class, crime, crowdsourcing, cybercrime, Dell, ecommerce, emerging media, experiences, Facebook, free shipping, Gen Y, Google, holiday, Lively, media spending, millenials, mobile advertising, mobile marketing, mommy bloggers, moms, Motrin, multicultural marketing, MySpace, negative buzz, Net Gen, Netflix, offline sales, online advertising, online buzz, online retailers, online shopping, online video, P&G, promotions, retail, scams, semantic web, social, social applications, social influence, social network, TV advertising, tv and online, Twitter, value, video ads, video marketing, virtual world, web 3.0, wisdom of crowds, word of mouth, Yahoo, Yang, young consumers, youth, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

How do we listen without being overly influenced by the voice of the few?

People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much credence to the few who do blog, tweet, etc?

bloggers blog
Article links:
Moms and Motrin
Motrin campaign shows need for informed targeting
Crashing Motrin-Gate: A Social-Media Case Study
Musing: It’s amazing. In the course of only 5 [...]

Tags: blogging, blogs, crowdsourcing, female bloggers, mommy bloggers, moms, Motrin, negative buzz, online buzz, social, social influence, Social Media, social network, Twitter, wisdom of crowds

Posted in Digital Marketing News, Issues of Interest, Retail and Product News | No Comments »

Mom Bloggers Fuel Online Brand Talk

This article fuels our findings: moms like to talk about products, and they trust brands who treat them right.

Image: designmom.com
Article excerpt:  Many are open to direct contact from brands. More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting.  The company also found that [...]

Tags: blogging, brand-builders, brands, mommy bloggers, moms

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »