Joe’s angle on marketing news you can use.
A few months ago, Razorfish and Cafe Mom released a report on Digital Moms. Recently, eMarketer released a report on moms online as well, and they refer to it in this article. Guy Kawasaki had a good blog posting on it.
Link to Today Show on subject.
What have we learned? Some things are not surprises - [...]
Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
Digital Commerce News
ComScore Sees No Overall [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much credence to the few who do blog, tweet, etc?
bloggers blog
Article links:
Moms and Motrin
Motrin campaign shows need for informed targeting
Crashing Motrin-Gate: A Social-Media Case Study
Musing: It’s amazing. In the course of only 5 [...]
This article fuels our findings: moms like to talk about products, and they trust brands who treat them right.
Image: designmom.com
Article excerpt: Many are open to direct contact from brands. More than three-quarters of mothers who blog in the US review products, according to recently released data from Mom Central Consulting. The company also found that [...]
They ain’t playing Resident Evil 4, but the picture you have of a gamer in your head may not reflect reality.
picture: newsimg.bbc.co.uk
Article excerpt: Move over, guys. Mom wants to play. It has been years since the stereotype of teen boy video gamers in the US was wholly true. Most video gamers are adults, [...]
More evidence for “word of mom” – this time more focused on younger moms who are more used to the latest technology.
picture: flickr
Article excerpt: While the daily drill of motherhood is the same no matter how old you are, new research from Moxie Interactive is finding that when it comes to getting the help she [...]
Word-of-mom is a better example of what true viral marketing is than Subservient Chicken – because pass along is only one measure of viral impact. The more important measure is how pass along improves consumers’ impressions of the brand.
photo: dcurbanmom
Article excerpt: When it comes to word-of-mouth (WOM) buzz about products–and specific brands–across a wide range [...]
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