Joe’s angle on marketing news you can use.
A recent Ad Age article indicates that Google is going to try to be the first of a small but powerful group of media/technology companies to target users across platforms. This is something I thought Apple would be the first to do because of the size of the iPhone market, but they are focusing [...]
Are advertisers still measuring success by click-through rate? Apparently so. The fact that there is ANOTHER report out that there is a measure beyond click-throughs solidifies it. OPA, comScore Teamed to Tout Banner Ad Value
And I thought we put that to bed in 2001. Seriously. But I guess we shouldn’t be surprised when the New [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Article links:
Deloitte survey shows we’re living in a “media democracy”
Musing:
I find it interesting, but not surprising, that Millenials and Gen X have a lot in common in the way of media consumption. Although the shift [...]
BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.
newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?
flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.
cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]
The answer? Give consumers lots of options.
cartoonstock
Article excerpt: Amazon, eBay and MySimon all have their fans. Some online buyers in the US like to make their purchases direct from fixed-price third-party sites such as Amazon. Others like auction sites such as eBay or comparison shopping sites such as MySimon. However, no one [...]
Multichannel retailers need to think big picture. According to this article, most are not yet.
Picture: Google Images
Article excerpt: In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into [...]
What are the 5 must-have features of an etail website? You might not be surprised, but that doesn’t mean you’re doing it.
PIcture: nature.com
Article excerpt: There are five must-have features e-tailers should incorporate into their online businesses, according to Joe Chung, cofounder and CEO of Allurent: interactive merchandising, advanced shopping tools, rich media, advanced search and [...]
If they’re using both channels interchangeably, shouldn’t the experience be the same?
Image: carolphillips.net
Article excerpt: While online activity is believed to influence much of offline purchasing, multi-channel merchants struggle with determining exactly what effect the two channels have on each other. At the Internet Retailer Conference and Exhibition in Chicago, Ken Cassar, vice president, industry solutions [...]
Customers are growing more and more comfortable shopping in multiple channels, but does that make them less loyal?
Picture: amsoftware.com
Article excerpt: Bargain hunting reduces loyalty. US consumers are increasingly using multiple channels to shop and buy. While researching online and then buying in-store has become common, this consumer behavior is changing consumer loyalties and spending. Multi-channel [...]
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