Joe’s angle on marketing news you can use.
I have to admit that I watch TV. Not a ton of it (although my wife might disagree), but enough that I have to say I am a TV watcher. When I watch TV now, I tend not to do it as much “alone.” And by that, I mean with me laptop with me (and [...]
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In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Article links:
Deloitte survey shows we’re living in a “media democracy”
Musing:
I find it interesting, but not surprising, that Millenials and Gen X have a lot in common in the way of media consumption. Although the shift [...]
More and more proof that reaching out to users in multiple channels pays dividends.
picture: washingtonpost.com
Article excerpt: Consumers’ Intent to Buy Escalates When They See an Ad in More Than One Place. As if you needed yet another reason to diversify your media mix, a study shows that consumers’ intent to buy products increases dramatically if [...]
Several recent studies have shown what we already know – that consumers multi-task and use multiple media. Given this fact, what is the best way to reach consumers today?
photo: flickr
Article excerpt: There’s no question that the explosion of new media has disrupted media buying and left many consumer brand marketers scratching their heads as to [...]
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