Joe’s angle on marketing news you can use.
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
The good news? Although slowing, ecommerce continues to grow even in a down economy. The bad news? It’s really hard to get shoppers to look past online as being a cheap place to shop.
bp2 blogger
Article links:
Web shoppers will shop a bit more online, but less at stores, studies show
Online Buyers [...]
OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.
restaurant coaching solutions
The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.
flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]
More time at work just means more shopping at work, too.
Picture: Blogs.chron.com
Article excerpt: There’s more than work going on in those cubes, and no wonder with U.S. consumers spending 60% of their waking hours at work, according to WorkPlace Media, which distributes advertiser offers and samples to employees through their companies. 47% of employees say [...]
Customers are growing more and more comfortable shopping in multiple channels, but does that make them less loyal?
Picture: amsoftware.com
Article excerpt: Bargain hunting reduces loyalty. US consumers are increasingly using multiple channels to shop and buy. While researching online and then buying in-store has become common, this consumer behavior is changing consumer loyalties and spending. Multi-channel [...]
The Harvard Business Review released this article in which comscore highlights the power of online ads to drive offline sales – in fact, the sales driven offline are much larger than those driven online.
picture: blog.rssapplied.com
Article excerpt: The internet is widely considered the most measurable of advertising media, but those easily tracked click-throughs and e-commerce sales [...]
More data to what we have all known both intuitively, and increasingly empirically: consumers research online and purchase in stores much more often. What does that say about tracking online sales for digital campaigns?
photo: flickr
Article excerpt: The online shopper of today is knowledgeable about researching online before buying, and is inclined to do just that. [...]
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