Joe’s angle on marketing news you can use.
Evidently, according to AdWeek, the IAB’s recent Annual Leadership Meeting was full of hand-wringing and commiserating. Why aren’t we getting more ad dollars, they lamented? Why is TV still kicking our butts?
Some posited that it’s because banner ads don’t build brands. Others said “digital scarcity” should be created because, doggone it, there [...]
I have to admit that I watch TV. Not a ton of it (although my wife might disagree), but enough that I have to say I am a TV watcher. When I watch TV now, I tend not to do it as much “alone.” And by that, I mean with me laptop with me (and [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
It’s all about utility. Most marketers are taking too much or a short-term view towards these potentially powerful tools.
softpedia
Article links:
Apps: The Newest Brand Graveyard
Musing:
This article does an excellent job of explaining why most apps that are created as marketing tools fail - because they are treated like ads instead of apps.
Apps are very different [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Leading marketers believe in the power of social. The question is WHAT to do with it.
facebook
Article links:
Learning to Work with Social Networks
Social Networkers Aren’t There for Ads
Musing:
The audience and the interest is there. Over 50% of those online use social networks, and they spend a lot of time there.
There is huge and lively [...]
The Harvard Business Review released this article in which comscore highlights the power of online ads to drive offline sales – in fact, the sales driven offline are much larger than those driven online.
picture: blog.rssapplied.com
Article excerpt: The internet is widely considered the most measurable of advertising media, but those easily tracked click-throughs and e-commerce sales [...]
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