Joe’s angle on marketing news you can use.
Evidently, according to AdWeek, the IAB’s recent Annual Leadership Meeting was full of hand-wringing and commiserating. Why aren’t we getting more ad dollars, they lamented? Why is TV still kicking our butts?
Some posited that it’s because banner ads don’t build brands. Others said “digital scarcity” should be created because, doggone it, there [...]
It used to be that creative departments were the province of the tragically hip. You know who I’m talking about - the cool guys and gals who could get away with wearing wallets on belt chains and wrist watches with leather bands and hair-dos with that look like they took a lot of time to [...]
A recent Ad Age article notes how publishers and advertisers are starting to think beyond the banner ad. That’s a good thing. But does it mean banner ads are dead?
Link to worst banner ad ever?
It’s easy to disparage the banner. It’s omnipresent and often ignorable. It follows (mostly) standard guidelines, and to grab attention, needs [...]
Papa John’s unveils a campaign using webcams. Is it merely banner tricks, or a push into creating new branded experiences for customers? Read about it here.
How important is it for a company to have strict social networking strategies? Read about it here.
Will accessing the internet without a browser become more common? If you use Google [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Article links:
Deloitte survey shows we’re living in a “media democracy”
Musing:
I find it interesting, but not surprising, that Millenials and Gen X have a lot in common in the way of media consumption. Although the shift [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Leading marketers believe in the power of social. The question is WHAT to do with it.
facebook
Article links:
Learning to Work with Social Networks
Social Networkers Aren’t There for Ads
Musing:
The audience and the interest is there. Over 50% of those online use social networks, and they spend a lot of time there.
There is huge and lively [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Issues of Interest
The TV Channel Is Changing emarketer
Behind the Numbers: MySpace and Facebook emarketer
Multicultural Marketing Hot, Success Not emarketer
Digital Marketing News
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months Ad Age
Report: Web Still Growing Despite Recession media week
What the Semantic Web — or Web 3.0 — Can Do for Marketers Ad Age
P&G Digital [...]
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