Joe’s angle on marketing news you can use.
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
More and more retailers are taking advantage of the power of social not just to listen to what customers are saying, but to provide improved customer service, communicate with them on a different level, and understand better how they buy.
innovation factory
Article links:
Can Social Networks Predict What You’ll Buy?
GOT 2 HAVE IT
How to [...]
OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.
restaurant coaching solutions
The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.
flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]
Selection, convenience, innovation, information, and price.
facebook
Article excerpt: Everyone has a favorite online retailer and, judging from STORES’ Favorite 50 list for 2008, a lot of people have the same favorite . . . Amazon.com. The Seattle-based king of the Internet jungle is the world’s largest online retailer, with sales of $14.8 billion last year and [...]
Multichannel retailers need to think big picture. According to this article, most are not yet.
Picture: Google Images
Article excerpt: In this morning’s opening keynote, Sucharita Mulpuru, Senior Retail Analyst from Forrester Research, presented a vivid look at the current state of online retail. She not only outlined the new rules for ecommerce, she provided insight into [...]
Last week, I was bragging that I found gas for under $4.20 a gallon. Who EVER thought that gas over $4.00 would be considered a bargain?
Picture: ChuckThomas.com
Article excerpt: To go shopping these days, more Americans are trading in their car keys for a keyboard. Online shopping is gaining at a time when [...]
Anyone had the experience of having Amazon recommend products for you based on gifts that you bought for someone else? I personally have long awaited a better, more controlled, and more personalized way to get recommendations.
picture: bridgewell.com
Article excerpt: Among online retailers, pushing customers toward other products they might want is a common practice. Both Amazon [...]
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
