Joe’s angle on marketing news you can use.
The good news? Although slowing, ecommerce continues to grow even in a down economy. The bad news? It’s really hard to get shoppers to look past online as being a cheap place to shop.
bp2 blogger
Article links:
Web shoppers will shop a bit more online, but less at stores, studies show
Online Buyers [...]
More and more retailers are taking advantage of the power of social not just to listen to what customers are saying, but to provide improved customer service, communicate with them on a different level, and understand better how they buy.
innovation factory
Article links:
Can Social Networks Predict What You’ll Buy?
GOT 2 HAVE IT
How to [...]
BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.
newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?
flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.
cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]
Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer
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Digital Marketing News
Facebook Tries to Woo Marketers
WSJ
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Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report
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Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world
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Retail [...]
The answer? Give consumers lots of options.
cartoonstock
Article excerpt: Amazon, eBay and MySimon all have their fans. Some online buyers in the US like to make their purchases direct from fixed-price third-party sites such as Amazon. Others like auction sites such as eBay or comparison shopping sites such as MySimon. However, no one [...]
Survey says what we all know - consumers are looking for bargains this year
flickr
Article excerpt: There has been much discussion of late about some rather stark monthly results and the implications for retail sales this holiday season. Last week we released to Shop.org Members the pre-holiday results of our annual Shop.org eHoliday Study (conducted [...]
The advanced retailers are making online shopping transparent - because they have to.
restaurant coaching solutions
Article excerpt: Using e-commerce to expand physical store offerings “But the price listed on your Website was lower!” Statements like this may not be heard in retail stores for much longer. Some stores have maintained Web-exclusive pricing or acted [...]
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Selection, convenience, innovation, information, and price.
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Article excerpt:  Everyone has a favorite online retailer and, judging from STORES’ Favorite 50 list for 2008, a lot of people have the same favorite . . . Amazon.com. The Seattle-based king of the Internet jungle is the world’s largest online retailer, with sales of $14.8 billion last year and [...]
We’ve been hearing this for a long time, but ecommerce sites need to be more than just transactional sites – customers want information, and those who can give it to them will win.
Article excerpt: Many business leaders, disappointed by online sales growth, see Web consumers as disloyal and unwilling to spend. But that’s because [...]
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