Mele’s Musings

Week of 11.17.08/Top Stories

BrandTrust/YouthAndBrands/OnlineShopping/OnlineBargainHunting
Trust as a Tangible Brand Attribute
Brands are built on authentic shared values.

newser
Survey: Youth Are Willing Companions to Online Advertisers
Youth love brands, but is that the same as loving the advertising?

flickr
Online Buyers Use Many Channels
The answer? Give consumers lots of options.

cartoonstock
2008 eHoliday Study - Pre-Holiday Results Released
Survey says what we all know [...]

Tags: authenticity, bargain hunters, brand, brand-builders, holiday, multi-channel, Online shoppers, online shopping, trust, values, youth

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Other good articles this past week / 11.17.08

Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer

 
Digital Marketing News
Facebook Tries to Woo Marketers
WSJ

 
Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report

 
Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world

 
Retail [...]

Tags: ad supported, blogs, cell phone carriers, digital music, Facebook, Gen X, instore mobile, mcommerce, mobile internet, mobile shopping, mobile web, natural search, Online shoppers, online shopping, RSS, search, Social Media, social shopping

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Online Buyers Use Many Channels

The answer? Give consumers lots of options.

cartoonstock
Article excerpt: Amazon, eBay and MySimon all have their fans. Some online buyers in the US like to make their purchases direct from fixed-price third-party sites such as Amazon. Others like auction sites such as eBay or comparison shopping sites such as MySimon. However, no one [...]

Tags: comparison shopping, ecommerce, multi-channel, Online shoppers, online shopping, optimization

Posted in Digital Commerce News | No Comments »

2008 eHoliday Study — Pre-Holiday Results Released

Survey says what we all know - consumers are looking for bargains this year

flickr
Article excerpt: There has been much discussion of late about some rather stark monthly results and the implications for retail sales this holiday season. Last week we released to Shop.org Members the pre-holiday results of our annual Shop.org eHoliday Study (conducted [...]

Tags: bargain hunters, convenience, free shipping, holiday, online customer experience, Online shoppers, online shopping, value

Posted in Digital Commerce News, Retail and Product News | No Comments »

Week of 10.06.08/Top 5

OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
 
The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.

flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]

Tags: Amazon, cause marketing, Giving, most influential, offline sales, online retailers, online shopping, online video, retail, streaming, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Other good articles this past week

Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com

Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]

Tags: Advertising cost, Complaints, consumer reviews, digital music, iTunes, musi, MySpace, online shopping, online video, social shopping, text messages, text messaging, texting, user reviews, video ads, website design, Work, Yahoo, Yelp

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Online Shopping—in the Store

The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
Article excerpt: Using e-commerce to expand physical store offerings “But the price listed on your Website was lower!” Statements like this may not be heard in retail stores for much longer. Some stores have maintained Web-exclusive pricing or acted [...]

Tags: offline retailers, Online shoppers, online shopping, retail

Posted in Digital Commerce News, Retail and Product News | No Comments »

Other good articles this past week / 9.29.08

Issues of Interest
College Students’ Social Networking
emarketer
Female Gaming on the Rise
emarketer
Study: Media, Technology Win Out Over Friends, Family
Adotas
Extending the Social Network
emarketer

Digital Marketing News
Video Ad Spend: Building to Steep Growth
emarketer
Mobile Ads Might Work with Teens
emarketer
The TV Ad Exodus, Part 2: Melding With the Web
ecommerce times
JupiterResearch: MySpace, Facebook need different approaches
biz report

Digital Commerce News
No Such Thing as Free [...]

Tags: college students, ecommerce, Facebook, gaming, mobile advertising, movies, Music, MySpace, online shopping, second life, social network, teens, TV advertising, video ads, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

E-retailers trying to suit online experience to buyers

Can retailers really make the internet a more personalized shopping channel?

Image: seattletimes.com
Article excerpt:  An increasing number of sites have had success by engaging customers in a personal way, something online retailers hadn’t counted on.  Online retailers never meant to offer highly customized service when virtual stores were a new concept. But a decade later, it’s [...]

Tags: customized service, online shopping, personalization, virtual stores

Posted in Digital Commerce News, Digital Trends, General, Issues of Interest, Retail and Product News | No Comments »

Consumers will register if there’s something in it for them, Forrester says

If you want to get personal information from customers, or you want permission to contact them – you better offer them something of value.

picture: branchhome.com 
Article excerpt:  Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester [...]

Tags: brand, consumers, conversion, online shopping, personal information, registration

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, General, Retail and Product News | No Comments »