Joe’s angle on marketing news you can use.
One of the biggest challenges facing some of the most popular sites spurred by the growth of social is in making money. And I mean real money commensurate with their audience. Sites like Facebook, YouTube, and Twitter are all experimenting with ways to monetize their audiences better and justify their huge valuations.
Facebook recently [...]
A few weeks ago I commented on an article from Ad Age that I believe manipulated the truth. The case was being made that consumers will tolerate more ads when watching online video based on the fact that most consumers watched a video ad in its entirety when it was associated with broadcast TV content [...]
For the 7th year in a row, “next year” will be the year that online video explodes. Incidentally, for the 5th year in a row, “next year” will also be the year that mobile advertising explodes.
Ok, so we’ve heard it time and time again that online video is the next great frontier for digital [...]
Devasting news was released by Interpret, Warner Bros. Media Lab and the agencies Havas Digital and PHD. What did they find? Users are watching video during work time. The most popular time? Between noon and 3. (Note to self. Have all important meetings and calls in the morning!).
Now, wait a minute. If you are a marketer, [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Issues of Interest
2009 to Be Transition Year for TV
Sports Fans Make Great Mobile Targets
Digital Marketing News
Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?
Digital News and Trends
Online Video Viewer Demographics
Retail and Products
What’s Next For Retail In ‘09
Stores become more creative to get shoppers to buy
Tweet This Post Buzz This Post [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
Google (with YouTube) is making a serious run at the Television. Is there no media that is safe from the intrusion and disintermediation that Google creates?
brightcove
Article links:
Rival forecast to catch YouTube
What Is Google Doing in TV?
Where Do Online Viewers Go for Video?
Musing: Google is selling TV ads. Google is already the [...]
Are unskippable ads really the answer?
Image: flickr.com
Article excerpt: Digital Outlets Like Hulu, Joost and Veoh Obliged to Show Commercials. With DVR penetration knocking on 30%, much of America now views the ability to skip ads on TV as something approaching a birthright. While they haven’t had much choice in the matter, the broadcast networks say [...]
YouTube has the audience. Can it finally monetize them?
Image: youtube.com
Article excerpt: YouTube will begin offering feature films produced by at least one of the biggest Hollywood movie studios possibly as early as next month, according to an executive with a major entertainment company. For months, Google, YouTube’s parent company, has been talking to the major [...]
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