Mele’s Musings » online video

YouTube, Other Sites See Spike in Viewers

October 27th, 2008

What will happen when people watch more video online than off?

Image: Jonathan_carpentier.tripod.com
Article excerpt:  YouTube’s audience jumped in September to nearly 82 million unique viewers watching more than 5.3 billion streams, according to the latest figures from Nielsen Online. That’s a huge boost from August, when the site’s 77 million unique visitors checked out more than [...]

Week of 10.13.08 / Top Stories

October 13th, 2008

SocialFlops/MenOnWeb/ConvergenceTracking/Crowdsourcing/OnlineVideo
Analyst: Half of ’social media campaigns’ will flop
Getting people to talk is not enough of a reason to move into social, says Gartner analyst.

marketingtwo
Study: Young Men Give Nod To Net Over Tube
What does it mean for the future of TV when men choose surfing the web over sex?

blog.joelx
Nielsen Launches Controversial ‘Convergence’ Panel, Tracks Both TV, [...]

Other good articles this past week

October 13th, 2008

Issues of Interest
Facebook, MySpace reign supreme in mobile market
news.cnet.com
 
Study: Online Viewers More Engaged
tvweek
 
imeem, Good to Bring Sports to ‘Wild Frontier’
mediaweek
 
Consumers Await on Social Networks
emarketer
 
Digital Marketing News
What’s the Right Amount of Online Advertising?
emarketer
 
Marketing Spending Priorities Shift
emarketer
 
Big Spenders Put Local Online in the Mix
emarketer
 
Digital Commerce News
5 Tips for Getting E-Shoppers to Click on ‘Buy’
ecommerce times
 
Online Customer Service: [...]

Study: Young Men Give Nod To Net Over Tube

October 13th, 2008

What does it mean for the future of TV when men choose surfing the web over sex?

blog.joelx
Article excerpt:  Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned by Web content provider Break Media. And 26% would rather surf the Web than have [...]

Week of 10.06.08/Top 5

October 7th, 2008

OnlineInStore/InfluentialPeople/CauseMarketing/Favorite/OnlineVideo
Online Shopping-in the Store
The advanced retailers are making online shopping transparent - because they have to.

restaurant coaching solutions
 
The 25 Most Influential People on the Web
Sometimes the most influential people are just those that make it easier to share.

flip video reviews
Studies: Cause Marketing Increases Sales
As I mentioned last week, people look favorably at companies who make [...]

Other good articles this past week

October 7th, 2008

Issues of Interest
Why Talk When You Can Text?
emarketer
How to Manage Your Yelp Reviews
entrepreneur.com

Digital Marketing News
High Online Video Ad Costs Could Drop
clickz
Yahoo pitches Madison Avenue with ‘Mad Men’*
LA Times
Digital Commerce News
It’s time to critique your Web site
DM News
Social Media and Shopping Behavior
emarketer
Web Shoppers Gripe the Old-Fashioned Way
emarketer
Digital News and Trends
The Web at Work: A Mixed Blessing
emarketer
Where [...]

More Americans watching video online

October 7th, 2008

3% of American consumers have watched streaming video in the past year. The online video revolution is already upon us.

k-director
Article excerpt: The number of Americans watching video on their computers has doubled over the past year and growing numbers of younger viewers are enjoying movies and TV shows online, according to a [...]

Online TV-Watching Shift Mostly Due to Convenience

June 16th, 2008

Time shifting continues to be the behavior that is driving changes in media consumption.  How far will it go?

Picture: static.rbytes.net
Article excerpt:  Many consumers regularly visit official TV-network websites as well as YouTube, Hulu, Joost and other sites with TV content, both legal and illegal. Males 18 to 24 say they are most likely to visit [...]

The Download: Web Video Chases Monetization

June 2nd, 2008

Yes, people are watching video on the web – 10 billion streams per month – but will publishers be able to figure out how to make money from it?

meltaylor.files.wordpress.com
Article excerpt: The sheer size of the Web video market suggests that there is a lot of upside to finding ways to inject messaging into this medium. [...]

Online Video Viewing Still Rising

May 19th, 2008

83 videos PER USER watched during March.  I think we can safely say that people will watch video online.  But what kind of video?

picture: Google Images
Article excerpt:  But how much? Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over February 2008 and 64% over March 2007, according [...]

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