Joe’s angle on marketing news you can use.
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.
And chaos indeed ensued. The voice [...]
I have long held a belief about Facebook and Twitter that I think is potentially bearing some fruit. Most of this comes from observations about how everyday people use the two services, and the nature of the services themselves. And, a recent article I came across on ClickZ seems to be pointing toward some validity [...]
For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.
Link to photo
Regular users of Twitter are well aware of this. Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]
First, I apologize for not updating the blog more often. I am in the process of starting a new blog and will link the two together when it is up.
Now, to the business at hand . . . Among the many, many articles coming out on Twitter, I found a few that were particularly intriguing. [...]
Skittles is getting a lot of chatter regarding its decision to make its web site simply a portal to social media. It’s bold, but is it smart?
Excerpt: Many marketers are applauding Skittles’s groundbreaking decision to turn its site into little more than a channel to point visitors to buzz and information about the brand on consumer-generated [...]
What do Angie’s List, Yelp, and ConsumerSearch have in common that can be applied to your crowdsourcing efforts?
blogs.sun.com
Article excerpt: Customers are increasingly turning to each other, rather than a few experts, to gather information before making a purchase or signing a contract. The concept of crowdsourcing has worked well — mostly — for the field [...]
All the big social networks agree that having one central profile is of value to customers. Too bad they can’t agree on who will own that profile.
picture: Google Images
Article excerpt: Don’t they say good things come in threes? Well, regardless, we’ve heard from multiple sources that Google will launch a new product on Monday called [...]
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