Mele’s Musings

Is Ad Selection the Future of Advertising?

Imagine a day when you had more control over the ads that you see. I’m not talking about better ad targeting technologies that offer you more “relevant” ads based on your previous actions.
I’m talking about the ability to actually select the ads that you watch, and even offer feedback on ads you have seen which [...]

Tags: ad selection, Ad Selector, choice, consumer control, Facebook, Hulu, Pandora, targeted ads, targeting, user control

Posted in Digital Marketing News | 2 Comments »