Joe’s angle on marketing news you can use.
Coming on the heels of my last posting, I thought the NY Times article on targeted Facebook ads was strangely apropos. Central to the conversation around privacy is the question of what will companies do with my data? In this case, Facebook has found an effective way to turn people off of the promise of [...]
We know all about you, social media. You’re the new cool kid on the block. Everyone wants to hang out with you. Everyone wants to be your friend. You’re mysterious and intriguing. Not like plain old email over there.
Poor email. He used to be the cool kid at one time. People used to tie up [...]
Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed. A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]
If you want to get personal information from customers, or you want permission to contact them – you better offer them something of value.
picture: branchhome.com
Article excerpt: Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester [...]
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