Mele’s Musings

For Some Things, Good Old Email Beats Social

We know all about you, social media.  You’re the new cool kid on the block.  Everyone wants to hang out with you.  Everyone wants to be your friend.  You’re mysterious and intriguing.  Not like plain old email over there.
Poor email.  He used to be the cool kid at one time.  People used to tie up [...]

Tags: email, email marketing, Facebook, Forrester, harris, personal, personal information, personal space, social, Social advertising, Social Media, Twitter

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Privacy Key As Mobile Ads Continue To Grow

You talkin’ to me?

Picture: rohde-schwartz.com
Article excerpt:   Mobile advertising in the U.S. will hit $1.9 billion in 2012, according to a new forecast by market research firm Frost & Sullivan.  The report cited wireless operators’ development of new campaigns both on carrier portals, or “decks,” and off-deck, capitalizing on advertisers’ abilities to cover production costs and [...]

Tags: content, mobile advertising, personal space, privacy

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What’s Holding Up Mobile Advertising?

I have a feeling this will be a subject of interest we cover all year.  Everyone is hungry to do more and more mobile, but what will it take for mobile to really take off?  Value!!

chart: eMarketer.com 
Article excerpt: Are mobile marketers moving ahead or merely spinning their wheels? ”2007 was not ‘the year of mobile [...]

Tags: Mobile, mobile advertising, personal space

Posted in Digital Marketing News, Digital Trends, Issues of Interest | No Comments »