Joe’s angle on marketing news you can use.
We know all about you, social media. You’re the new cool kid on the block. Everyone wants to hang out with you. Everyone wants to be your friend. You’re mysterious and intriguing. Not like plain old email over there.
Poor email. He used to be the cool kid at one time. People used to tie up [...]
You talkin’ to me?
Picture: rohde-schwartz.com
Article excerpt: Mobile advertising in the U.S. will hit $1.9 billion in 2012, according to a new forecast by market research firm Frost & Sullivan. The report cited wireless operators’ development of new campaigns both on carrier portals, or “decks,” and off-deck, capitalizing on advertisers’ abilities to cover production costs and [...]
I have a feeling this will be a subject of interest we cover all year. Everyone is hungry to do more and more mobile, but what will it take for mobile to really take off? Value!!
chart: eMarketer.com
Article excerpt: Are mobile marketers moving ahead or merely spinning their wheels? ”2007 was not ‘the year of mobile [...]
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