Mele’s Musings

Week of 12.01.08/Top Stories

SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]

Tags: Amazon, bargain, bargain hunters, beauty.com, Blockbuster, blogging, blogs, brand loyalty, brand resistant, cable, college students, connected class, crime, crowdsourcing, cybercrime, Dell, ecommerce, emerging media, experiences, Facebook, free shipping, Gen Y, Google, holiday, Lively, media spending, millenials, mobile advertising, mobile marketing, mommy bloggers, moms, Motrin, multicultural marketing, MySpace, negative buzz, Net Gen, Netflix, offline sales, online advertising, online buzz, online retailers, online shopping, online video, P&G, promotions, retail, scams, semantic web, social, social applications, social influence, social network, TV advertising, tv and online, Twitter, value, video ads, video marketing, virtual world, web 3.0, wisdom of crowds, word of mouth, Yahoo, Yang, young consumers, youth, YouTube

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Other good articles the past two weeks / 11.24.08

Issues of Interest
The TV Channel Is Changing emarketer
Behind the Numbers: MySpace and Facebook emarketer
Multicultural Marketing Hot, Success Not emarketer
 
Digital Marketing News
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months Ad Age
Report: Web Still Growing Despite Recession media week
What the Semantic Web — or Web 3.0 — Can Do for Marketers Ad Age
P&G Digital [...]

Tags: Blockbuster, cable, crime, cybercrime, ecommerce, experiences, Facebook, Google, holiday, Lively, media spending, multicultural marketing, MySpace, Netflix, online advertising, P&G, promotions, scams, semantic web, tv and online, TV watching, virtual world, web 3.0, Yahoo, Yang

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

P&G Changes Its Game

“Reframing is the key” – this article explores how design thinking reframes problems in a light that allows for innovation.

schneiderism.com
Article excerpt: How Procter & Gamble is using design thinking to crack difficult business problems . “Design thinking” may seem like just another new buzzword in the lexicon of innovation, but Procter & Gamble (PG) [...]

Tags: consumers, design thinking, experiences, P&G

Posted in Digital Trends, General, Issues of Interest | No Comments »