Joe’s angle on marketing news you can use.
Coming on the heels of my last posting, I thought the NY Times article on targeted Facebook ads was strangely apropos. Central to the conversation around privacy is the question of what will companies do with my data? In this case, Facebook has found an effective way to turn people off of the promise of [...]
Let me be the first to say that we should all thank them for trying. The IAB is actively trying to manage a difficult and potentially dangerous issue for the advertising industry that, quite frankly, is being miscommunicated by good-intentioned by ill-informed zealots who are trying to protect consumers from something that is not harming [...]
Ever since I have been involved in digital marketing (since 1999), the topic of online tracking and its implications on consumer privacy have been discussed. A recent article in the New York Times and another on ClickZ discuss the latest on the topic.
Some feel that tracking is the great promise of digital - allowing advertisers [...]
You talkin’ to me?
Picture: rohde-schwartz.com
Article excerpt: Mobile advertising in the U.S. will hit $1.9 billion in 2012, according to a new forecast by market research firm Frost & Sullivan. The report cited wireless operators’ development of new campaigns both on carrier portals, or “decks,” and off-deck, capitalizing on advertisers’ abilities to cover production costs and [...]
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