Mele’s Musings

Does Google Really Know Anything about Display Advertising?

I have honestly been pretty unimpressed with Google when they have ventured beyond search.  I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
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Mostly, I’ve been critical because up until now, [...]

Tags: attribution, display ads, dynamic ad assembly, future of advertising, Google, measurement, metrics, mobile advertising, QR codes, Social advertising, targeted ads, teracent, video ads

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Making Mobile Work

For many years, marketers have struggled with what to do with mobile.  Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing.  But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]

Tags: Add new tag, instore mobile, iPhone, iPhone apps, Mobile, mobile advertising, mobile applications, mobile internet, mobile marketing, mobile search, mobile social, QR codes, smartphone, text advertising, text messaging, texting, WAP

Posted in Digital Marketing News | 2 Comments »

Week of 12.08.08/Top Stories

GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.

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Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?

Atlas
Mobile Shopping - changing the [...]

Tags: Amazon, Atlas, barcode scanning, Black Friday, boomers, comparison shopping, Cyber Monday, Facebook, Gen X, Gen Y, generations, iPhone apps, mcommerce, millenials, Mobile, mobile advertising, mobile marketing, MySpace, online ads, online advertising, online shopping, online video, QR codes, retail, Shopping, Social advertising, social influence, Social Media, social network, social networking, sports, Target, television, TV, what's next, widget

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest, Retail and Product News | No Comments »

Mobile Shopping – changing the shopping landscape

Barcode and merchandise scanning applications are going to be adopted at faster and faster rates. And Amazon’s iPhone app sets a new bar for mobile shopping.

amazon
Article links:
Stores Clueless About Mobile Barcode Scanning Applications?
Amazon.com lets iPhone users search its site by taking a picture
Musing:
WhileTarget gets slammed a bit in the first article, it’s [...]

Tags: Amazon, barcode scanning, iPhone apps, mcommerce, Mobile, mobile shopping, QR codes, Target

Posted in Digital Commerce News, Issues of Interest, Retail and Product News | No Comments »