Joe’s angle on marketing news you can use.
It’s an old adage that “you get what you pay for.” And generally I have found that to be true. Whenever I choose something based solely on price, that usually means some sort of sacrifice in terms of quality. I only have myself to blame when my cheap purchase fails to deliver, breaks, etc.My 2nd [...]
Let me be the first to say that I believe video advertising, in whatever form it eventually takes, is going to be a huge deal. I am a firm believer that addressable video on our televisions and interactive video on our PCs and handheld devices are the coming wave, and that advertisers who can figure [...]
I had the good fortune this year to participate in the creation of the Razorfish Outlook Report, and it was a very enlightening experience. In fact, I was asked to take on the article that probably gets the most scrutiny from the outside, and can raise the most controversial of topics. And this year was [...]
