Joe’s angle on marketing news you can use.
It’s hard not to see the tidal wave coming. Ad networks, data re-sellers, and remnant inventory aggregators have long been a major part of the online ad market, but it seems recently they are getting much more press, attention, and ad dollars. As more and more media moves to digital, avoiding the tidal wave will [...]
I have posted several times on the power that data brings to digital advertising. It is truly one of the boons and banes of digital – that it is so highly measurable.
And we are drowning in data. The truth is that we are simply collecting more and more all the time – buzz measurement, [...]
A recent IAB and Bain study announced last week offers publishers a view into why the digital medium is still struggling to be widely considered a branding medium rather than a direct response medium. It is an excellent study, and outlines a few key areas where media companies need to improve.
Rather than trying to recap [...]
I’m all for following the zeitgeist. In a previous posting, I talked about the power of observing in real-time, or relatively real-time, the topics of interest that products like Twitter can expose. I also warned of the dangers we can run into when we over-focus on this data.
Recently, Yahoo disclosed that it is teaming [...]
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