Joe’s angle on marketing news you can use.
I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager. We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]
A recent Ad Age article notes how publishers and advertisers are starting to think beyond the banner ad. That’s a good thing. But does it mean banner ads are dead?
Link to worst banner ad ever?
It’s easy to disparage the banner. It’s omnipresent and often ignorable. It follows (mostly) standard guidelines, and to grab attention, needs [...]
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
