Joe’s angle on marketing news you can use.
Well, Carol Bartz got one thing right when she told a crowd recently that their biggest competition was TV. But that hardly seems like a revelation. There has never been a question, as far as I can tell, that the big competition for ad dollars was TV.But I have to disagree with the reason why [...]
I had the good fortune this year to participate in the creation of the Razorfish Outlook Report, and it was a very enlightening experience. In fact, I was asked to take on the article that probably gets the most scrutiny from the outside, and can raise the most controversial of topics. And this year was [...]
I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager. We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]
A recent IAB and Bain study announced last week offers publishers a view into why the digital medium is still struggling to be widely considered a branding medium rather than a direct response medium. It is an excellent study, and outlines a few key areas where media companies need to improve.
Rather than trying to recap [...]
Are advertisers still measuring success by click-through rate? Apparently so. The fact that there is ANOTHER report out that there is a measure beyond click-throughs solidifies it. OPA, comScore Teamed to Tout Banner Ad Value
And I thought we put that to bed in 2001. Seriously. But I guess we shouldn’t be surprised when the New [...]
Here it is again - something we have been saying for years: if you are measuring the success of your campaigns based on the last ad clicked, it’s time to re-evaluate your ROI calculations.
Link: click here
Article excerpt: The great paradox of the web is that it’s an interactive medium and everything can be measured. And that’s [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
We have been telling our clients this for years, but measuring your search separately from your display advertising is a mistake if you are trying to drive sales.
Atlas
Article links:
Downturn Likely to Curb Auto Ad Experiments Online
Online Will Continue To Expand Amid ‘09 Global Ad Recession
Display Boosts Search Performance
Musing:
I have posted about this recently (see posting [...]
The ability to deeply target online is key to the shift in Kellogg’s spend.
Picture: AdAge.com
Article excerpt: After Success With Special K, Marketer to Shift More Spending Online. The digital divide is narrowing for Kellogg Co., which today said its return on online investment for the Special K brand has surpassed that of broadcast TV over [...]
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