Joe’s angle on marketing news you can use.
A slate of recent articles came out recently on the newly proposed New York Times paywall (here, here, and here). A few have been alarming, such as the fact that the paywall has already been breached using only 4 lines of code. The issue at hand here, however, is not the venerable New York Times itself, but [...]
For the record, BP has done its part to destroy the Gulf via shoddy planning and unconscionable corner cutting. They deserve every bit of vitriol sent their way. Let’s just get that on the table before we go any further. What has happened in the Gulf is an unmitigated disaster that will take decades (or [...]
Let me be the first to say that I believe video advertising, in whatever form it eventually takes, is going to be a huge deal. I am a firm believer that addressable video on our televisions and interactive video on our PCs and handheld devices are the coming wave, and that advertisers who can figure [...]
I’ll never forget one of the first conversations I had with a publisher in my early days as an Account Manager. We called one of the publishers - and to this day I can’t remember who it was - to tell them that we were going to optimize out of their site due to poor [...]
Forget the Kindle. The Kindle was dead as of 9 AM April 3rd, and had been on life support for the previous six months anyway as people put off buying a Kindle until the iPad came out. The iPad, however, is not the Kindle-killer. At least not anymore.
The iPad is the Google killer.
Now I see [...]
Who woulda thunk it? Facebook has just surpassed Yahoo! as the 2nd most visited site on the internet behind Google. It certainly validates that social media is huge, and that communication and information surely are the killer apps of the internet.
Link to picture
But what are the implications of this information? As marketers, we have to [...]
I’m all for following the zeitgeist. In a previous posting, I talked about the power of observing in real-time, or relatively real-time, the topics of interest that products like Twitter can expose. I also warned of the dangers we can run into when we over-focus on this data.
Recently, Yahoo disclosed that it is teaming [...]
Why do people hang onto old habits despite the fact that plenty of evidence exists to the contrary? For instance, we all know that smoking causes cancer and wearing seatbelts saves lives, but people continue to smoke and drive without seatbelts. And we know that regardless of the carb, fat, or protein count, what makes [...]
I have long held a belief about Facebook and Twitter that I think is potentially bearing some fruit. Most of this comes from observations about how everyday people use the two services, and the nature of the services themselves. And, a recent article I came across on ClickZ seems to be pointing toward some validity [...]
A few months ago, Razorfish and Cafe Mom released a report on Digital Moms. Recently, eMarketer released a report on moms online as well, and they refer to it in this article. Guy Kawasaki had a good blog posting on it.
Link to Today Show on subject.
What have we learned? Some things are not surprises - [...]
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