Joe’s angle on marketing news you can use.
If you have not yet heard about WolframAlpha, it’s time to get in the know. Launched last week, the new search engine could be the middle ground between Google and Wikipedia that we never knew we needed.
A couple of really good articles explain how WolframAlpha works, and why it actually may be a Wikipedia killer [...]
Issues of Interest
Have Students Graduated from E-Mail?
Report: Over-the-top driving viewership
Study: Mothers Know Best for Online Shopping
All I Want for Tweetmas
Digital Marketing News
eMarketer’s Predictions for 2009
Online-Video Ads Show Slower Growth .Article
Online Marketers Wooing Minorities More
Comparison Site Visits Down 15 Percent From Last Season
Burger King’s Whopper of a Virginal Search Slip-up
Digital Commerce News
ComScore Sees No Overall [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
We have been telling our clients this for years, but measuring your search separately from your display advertising is a mistake if you are trying to drive sales.
Atlas
Article links:
Downturn Likely to Curb Auto Ad Experiments Online
Online Will Continue To Expand Amid ‘09 Global Ad Recession
Display Boosts Search Performance
Musing:
I have posted about this recently (see posting [...]
Issues of Interest
The Gen X Online Shopper
emarketer
Blogs and the Purchasing Decision
emarketer
Digital Marketing News
Facebook Tries to Woo Marketers
WSJ
Digital Commerce News
Retailers fare poorly in natural search results, Conductor study shows
internet retailer
Social media increasingly used by bargain hunters
biz report
Digital News and Trends
If RSS Is Niche Media, Why Use It?
emarketer
Carriers’ future uncertain in “Wild West” of mobile web
network world
Retail [...]
Search is not always about the immediate sale. Don’t believe me? Read this article!
Picture: Photobucket.com
Article excerpt: It’s prime time for the back-to-school advertising onslaught, as retailers shilling laptops, apparel and school supplies hone in on parents and their school-age children. And according to new data from Performics, including search marketing in the media mix is [...]
Is the future of search user editing, or do we prefer machines to do the thinking for us?
picture: wikipedia
Article excerpt: Wikia Search, an open-source search engine, introduced a number of new features yesterday that allow any user to delete, add, highlight, annotate, rate and/or change the order of its natural search listings. Jimmy Wales, co-founder [...]
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