Mele’s Musings » Shopping

Week of 12.15.08/Top Stories

December 15th, 2008

DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?

business week
 
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]

Other good articles this past week / 12.08.08

December 15th, 2008

Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]

Cyber Monday is real, I guess

December 15th, 2008

Last week I posted an article on Cyber Monday. More data is coming out to back up it’s growing importance.

techcrunch
Article excerpt and link:
E-Commerce Sales Since Cyber Monday Up 9% from LY
For the five days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $3.74 [...]

Week of 12.08.08/Top Stories

December 10th, 2008

GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.

flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?

Atlas
Mobile Shopping - changing the [...]

Other good articles this past week / 12.01.08

December 10th, 2008

Issues of Interest
2009 to Be Transition Year for TV
Sports Fans Make Great Mobile Targets
Digital Marketing News
Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?
Digital News and Trends
Online Video Viewer Demographics
Retail and Products
What’s Next For Retail In ‘09
Stores become more creative to get shoppers to buy
Tweet This Post  Buzz This Post  [...]

Generational differences in digital: Millenials, GenX, and Boomers

December 10th, 2008

How and what they access is different, but all generations use digital to gather shopping information.

flickr
Article links:
Millennials’ Tech Affects Work, Shopping
Generation X Marks a Sweet Spot
You’ve Come a Long Way, Boomers, and You’re Online Now!
Musing:
Sometimes what is most interesting is not so much what the differences are, but what is the same. No matter [...]

Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)

December 10th, 2008

Cyber Monday is a created phenomenon. But maybe it’s catching on?

Atlas Solutions
Article links:
E-Retailers Step Up Deals
Black Friday vs. Cyber Monday Shopping Differs by Generation
An Online Sales Boom That May Not Last
The Monday after Thanksgiving was better than expected, retailers say
Musing:
Ok - someone in the media just has to get over the fact that Black [...]

Week of 9.29.08 / Top 5

September 29th, 2008

Authenticity/BoomerGiving/GenYShopping/ProductionCosts/Multitasking
Jimmy Wales: Make Your Brands Authentic
Customers don’t want to be pushed around; they don’t want you to control them.  

Wikimedia
 
Baby Boomers want to give something back
The key is making that giving easy.

babyboomeradvisorclub
 
Gen Y Threatens To Rewrite All The Retail Rules 
When digital natives begin to really make some money, the old ways of retailing will have [...]

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