Mele’s Musings

The Skittles Experiment Ends

About a year ago, Skittles embarked on a very bold direction.  Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end.  It killed its website and replaced it with feeds from social sites, blog postings, etc.Â
And chaos indeed ensued.  The voice [...]

Tags: brand, experiences, open social, Skittles, social, Social advertising, social influence, Social Media, transparency

Posted in Digital Commerce News | 2 Comments »