Mele’s Musings » smartphone

Going Mobile: The Whole World Is Now Virtual

February 24th, 2011

More and more, we are going to find people just like Benjamin DeClue who, as the St. Louis Dispatch noted in a recent article ” . . .doesn’t step foot inside a store without his BlackBerry. As he browses the aisles, he multitasks by keeping one eye on the shelves and one on his smart [...]

Making Mobile Work

July 11th, 2009

For many years, marketers have struggled with what to do with mobile.  Because mobile phones are so pervasive, so personal, and always with us, they seem like the holy grail of marketing.  But why has it taken mobile so long to take off?
The latest research from Universal McCann and AOL helps, I think, make it [...]

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