Joe’s angle on marketing news you can use.
Evidently, according to AdWeek, the IAB’s recent Annual Leadership Meeting was full of hand-wringing and commiserating. Why aren’t we getting more ad dollars, they lamented? Why is TV still kicking our butts?
Some posited that it’s because banner ads don’t build brands. Others said “digital scarcity” should be created because, doggone it, there [...]
I have honestly been pretty unimpressed with Google when they have ventured beyond search. I mean, it’s just a fact that they are the biggest when it comes to search and search advertising, but whenever they have ventured beyond that, into display, TV, etc., I’ve been pretty critical.
Mostly, I’ve been critical because up until now, [...]
Before anyone gets into a tizzy, let me start by saying that I think the Old Spice Guy ads done recently by Weiden + Kennedy using near real-time video responses were nothing short of brilliant. They will become the gold standard by which all marketers will hold themselves. I know we will start hearing very [...]
I know, I know. There is more to social media than Facebook. I get it. But really, what is bigger than Facebook? What is more popular than Facebook?
I am growing tired of the commentary that “there is more to social than Facebook.” True. But that’s like saying there is more to search engines than Google. [...]
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.
And chaos indeed ensued. The voice [...]
How would you estimate the amount of money you spend on food each month? The simplest way to do it would be to collect all of your receipts from every place you spent money on food and add it up, right? But what about those snacks and drinks from the vending machines? And the various [...]
In all of the hoopla over social changing the way that brands communicate with customers, we have to remember that the basic things that consumers want from brands has not changed.
A few studies highlighted by eMarketer last week can help us keep grounded in what we should be focused on as we evolve our marketing [...]
We know all about you, social media. You’re the new cool kid on the block. Everyone wants to hang out with you. Everyone wants to be your friend. You’re mysterious and intriguing. Not like plain old email over there.
Poor email. He used to be the cool kid at one time. People used to tie up [...]
Papa John’s unveils a campaign using webcams. Is it merely banner tricks, or a push into creating new branded experiences for customers? Read about it here.
How important is it for a company to have strict social networking strategies? Read about it here.
Will accessing the internet without a browser become more common? If you use Google [...]
Some of the comments in the article are really “no -duhs,” but this is a good primer for just thinking through some of the key issues that come up when someone says “we need to do social.”
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An Excerpt: For companies, resistance to social media is futile. Millions of people are creating content for the social [...]
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