Joe’s angle on marketing news you can use.
I have long held a belief about Facebook and Twitter that I think is potentially bearing some fruit. Most of this comes from observations about how everyday people use the two services, and the nature of the services themselves. And, a recent article I came across on ClickZ seems to be pointing toward some validity [...]
A few very newsworthy items out of RF. Â First is the publication of our 5th annual Digital Outlook Report. Â It’s a great publication, and has tons of valuable information. Â You can get a copy here. Â
Some of the chapters titles, just to get your interest piqued:
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Trends in Social Influence Marketing
Top 10 mobile applications to watch
The [...]
Skittles is getting a lot of chatter regarding its decision to make its web site simply a portal to social media. Â It’s bold, but is it smart?
Excerpt:Â Many marketers are applauding Skittles’s groundbreaking decision to turn its site into little more than a channel to point visitors to buzz and information about the brand on consumer-generated [...]
Some of the comments in the article are really “no -duhs,” but this is a good primer for just thinking through some of the key issues that come up when someone says “we need to do social.”
livingstonbuzz
An Excerpt: For companies, resistance to social media is futile. Millions of people are creating content for the social [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
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Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
What are the highest ideals in marketing - being real, or doing things that grab eyeballs and get people to talk?
adweek
Article links:
Advertisers Face Hurdles on Social Networking Sites
Viral Video Hits Blur the Authenticity Line
The Secrets of Marketing in a Web 2.0 World
Retailers find Facebook friends in hopes of finding sales
Social Networks: Millions of Users, Not [...]
Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]
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