Joe’s angle on marketing news you can use.
In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and [...]
I recently used Foursquare this weekend when I watched my beloved University of Washington Huskies trounce the Syracuse Orange 41-20. To show my love for the Purple and Gold during the game, I opened the Foursquare app, scanned my options for locations, selected Husky Stadium, and posted “Go Dawgs!!!” Mission accomplished.Sort of.
I did check into [...]
Who woulda thunk it? Facebook has just surpassed Yahoo!  as the 2nd most visited site on the internet behind Google. It certainly validates that social media is huge, and that communication and information surely are the killer apps of the internet.
Link to picture
But what are the implications of this information? As marketers, we have to [...]
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.Â
And chaos indeed ensued. The voice [...]
In all of the hoopla over social changing the way that brands communicate with customers, we have to remember that the basic things that consumers want from brands has not changed.
A few studies highlighted by eMarketer last week can help us keep grounded in what we should be focused on as we evolve our marketing [...]
A good article from some of my colleagues at Razorfish on the Twitter Quitter phenomenon.
Copied from here.
Find the article here.
The story will be an interesting one to follow over the next 12 months. Â The once mighty MySpace is on its knees, and how many of us have already forgotten Friendster (or never even heard of them?).
Will [...]
First, I apologize for not updating the blog more often. Â I am in the process of starting a new blog and will link the two together when it is up.
Now, to the business at hand . . . Among the many, many articles coming out on Twitter, I found a few that were particularly intriguing. [...]
Some of the comments in the article are really “no -duhs,” but this is a good primer for just thinking through some of the key issues that come up when someone says “we need to do social.”
livingstonbuzz
An Excerpt: For companies, resistance to social media is futile. Millions of people are creating content for the social [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Leading marketers believe in the power of social. The question is WHAT to do with it.
facebook
Article links:
Learning to Work with Social Networks
Social Networkers Aren’t There for Ads
Musing:
The audience and the interest is there. Over 50% of those online use social networks, and they spend a lot of time there.
There is huge and lively [...]
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