Joe’s angle on marketing news you can use.
In some ways, the news that Facebook may control 5% of online advertising in 2012 from a recent paidcontent.org article should be looked upon as a blessing by those of us in the media business, particularly those of us who are digitally oriented. First, it gives us another significant place to reach customers, and [...]
I recently used Foursquare this weekend when I watched my beloved University of Washington Huskies trounce the Syracuse Orange 41-20. To show my love for the Purple and Gold during the game, I opened the Foursquare app, scanned my options for locations, selected Husky Stadium, and posted “Go Dawgs!!!” Mission accomplished.Sort of.
I did check into [...]
I have long held a belief about Facebook and Twitter that I think is potentially bearing some fruit. Most of this comes from observations about how everyday people use the two services, and the nature of the services themselves. And, a recent article I came across on ClickZ seems to be pointing toward some validity [...]
A good article from some of my colleagues at Razorfish on the Twitter Quitter phenomenon.
Copied from here.
Find the article here.
The story will be an interesting one to follow over the next 12 months. The once mighty MySpace is on its knees, and how many of us have already forgotten Friendster (or never even heard of them?).
Will [...]
First, I apologize for not updating the blog more often. I am in the process of starting a new blog and will link the two together when it is up.
Now, to the business at hand . . . Among the many, many articles coming out on Twitter, I found a few that were particularly intriguing. [...]
Skittles is getting a lot of chatter regarding its decision to make its web site simply a portal to social media. It’s bold, but is it smart?
Excerpt: Many marketers are applauding Skittles’s groundbreaking decision to turn its site into little more than a channel to point visitors to buzz and information about the brand on consumer-generated [...]
Some of the comments in the article are really “no -duhs,” but this is a good primer for just thinking through some of the key issues that come up when someone says “we need to do social.”
livingstonbuzz
An Excerpt: For companies, resistance to social media is futile. Millions of people are creating content for the social [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
In a media democracy, which advertising media is most influential?
People are consuming media from all sorts of places, and that is changing the way companies reach out to consumers.
thestorytellingshow
Mobile coupons, please
Perhaps the current bad economy will prove to be the mobile tipping point.
theequitykicker
Social & Marketing - authenticity and attention grabbing
What are the highest ideals in [...]
What are the highest ideals in marketing - being real, or doing things that grab eyeballs and get people to talk?
adweek
Article links:
Advertisers Face Hurdles on Social Networking Sites
Viral Video Hits Blur the Authenticity Line
The Secrets of Marketing in a Web 2.0 World
Retailers find Facebook friends in hopes of finding sales
Social Networks: Millions of Users, Not [...]
DigitalInStore/WhyAppsFail/Search&Display/CyberMonday
Physical store are changing because of digital interventions
Mobile applications, connected screens are all changing the physical retail business. More and more, stores are becoming showrooms. How does this change the way we market and sell?
business week
Why most marketing-driven widgets and apps are doomed to fail - they are not ads!
It’s all about utility. [...]
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