Mele’s Musings

Other good articles this past week / 12.08.08

Issues of Interest
Adults Love Video Games
Top 10 Viral Videos
Shopping catches on with men
Digital Marketing News
US Social Network Ad Spending Growth Lowered
Social Networks and 40-Something Women
Study: Consumers Distrust Corporate Blogs
Network Efficiency Is Double-Edged Sword for Some Publishers
Digital Commerce News
Holiday e-commerce season sales up for early December
10 Wish List Websites For The Holiday Shopping Season
Digital News and [...]

Tags: 40-something women, ad networks, blogs, boomers, corporate blogs, ecommerce, holiday, Men, Mobile, publishers, Shopping, social influence marketing, social marketing, social networking, video games, viral marketing, viral videos, wish lists, Women

Posted in Digital Commerce News, Digital Marketing News, Digital Trends, Issues of Interest | No Comments »

Why most marketing-driven widgets and apps are doomed to fail – because they’re ads!

It’s all about utility. Most marketers are taking too much or a short-term view towards these potentially powerful tools.

softpedia
Article links:
Apps: The Newest Brand Graveyard
Musing:
This article does an excellent job of explaining why most apps that are created as marketing tools fail - because they are treated like ads instead of apps.
Apps are very different [...]

Tags: applications, experiences, Facebook, online ads, social applications, social marketing, tools, utility, widgets

Posted in Digital Marketing News | No Comments »