Joe’s angle on marketing news you can use.
Before anyone gets into a tizzy, let me start by saying that I think the Old Spice Guy ads done recently by Weiden + Kennedy using near real-time video responses were nothing short of brilliant. They will become the gold standard by which all marketers will hold themselves. I know we will start hearing very [...]
I know, I know. There is more to social media than Facebook. I get it. But really, what is bigger than Facebook? What is more popular than Facebook?
I am growing tired of the commentary that “there is more to social than Facebook.” True. But that’s like saying there is more to search engines than Google. [...]
Who woulda thunk it? Facebook has just surpassed Yahoo!  as the 2nd most visited site on the internet behind Google. It certainly validates that social media is huge, and that communication and information surely are the killer apps of the internet.
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But what are the implications of this information? As marketers, we have to [...]
About a year ago, Skittles embarked on a very bold direction. Embracing the chaos and conventional wisdom of the day, Skittles took the “you don’t own your brand, your customers do” creed to the ultimate end. It killed its website and replaced it with feeds from social sites, blog postings, etc.Â
And chaos indeed ensued. The voice [...]
In all of the hoopla over social changing the way that brands communicate with customers, we have to remember that the basic things that consumers want from brands has not changed.
A few studies highlighted by eMarketer last week can help us keep grounded in what we should be focused on as we evolve our marketing [...]
We know all about you, social media. Â You’re the new cool kid on the block. Â Everyone wants to hang out with you. Â Everyone wants to be your friend. Â You’re mysterious and intriguing. Â Not like plain old email over there.
Poor email. Â He used to be the cool kid at one time. Â People used to tie up [...]
I have long held a belief about Facebook and Twitter that I think is potentially bearing some fruit. Most of this comes from observations about how everyday people use the two services, and the nature of the services themselves. And, a recent article I came across on ClickZ seems to be pointing toward some validity [...]
For all of the things that Twitter is or is not, one thing that it does better than almost any other (current) service is tap into the Zeitgeist.
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Regular users of Twitter are well aware of this. Â Whether it’s the zeitgeist of the people you follow or of the nation, the attractiveness and addictiveness [...]
Papa John’s unveils a campaign using webcams. Â Is it merely banner tricks, or a push into creating new branded experiences for customers? Â Read about it here.
How important is it for a company to have strict social networking strategies? Read about it here.
Will accessing the internet without a browser become more common? Â If you use Google [...]
A good article from some of my colleagues at Razorfish on the Twitter Quitter phenomenon.
Copied from here.
Find the article here.
The story will be an interesting one to follow over the next 12 months. Â The once mighty MySpace is on its knees, and how many of us have already forgotten Friendster (or never even heard of them?).
Will [...]
