Joe’s angle on marketing news you can use.
I know, I know. There is more to social media than Facebook. I get it. But really, what is bigger than Facebook? What is more popular than Facebook?
I am growing tired of the commentary that “there is more to social than Facebook.” True. But that’s like saying there is more to search engines than Google. [...]
I have long held a belief about Facebook and Twitter that I think is potentially bearing some fruit. Most of this comes from observations about how everyday people use the two services, and the nature of the services themselves. And, a recent article I came across on ClickZ seems to be pointing toward some validity [...]
Papa John’s unveils a campaign using webcams. Is it merely banner tricks, or a push into creating new branded experiences for customers? Read about it here.
How important is it for a company to have strict social networking strategies? Read about it here.
Will accessing the internet without a browser become more common? If you use Google [...]
A good article from some of my colleagues at Razorfish on the Twitter Quitter phenomenon.
Copied from here.
Find the article here.
The story will be an interesting one to follow over the next 12 months. The once mighty MySpace is on its knees, and how many of us have already forgotten Friendster (or never even heard of them?).
Will [...]
First, I apologize for not updating the blog more often. I am in the process of starting a new blog and will link the two together when it is up.
Now, to the business at hand . . . Among the many, many articles coming out on Twitter, I found a few that were particularly intriguing. [...]
Skittles is getting a lot of chatter regarding its decision to make its web site simply a portal to social media. It’s bold, but is it smart?
Excerpt: Many marketers are applauding Skittles’s groundbreaking decision to turn its site into little more than a channel to point visitors to buzz and information about the brand on consumer-generated [...]
GenerationsOnline/Cyber Monday?/MobileShopping/SocialAndAds
Generational differences in digital: Millenials, GenX, and Boomers
How and what they access is different, but all generations use digital to gather shopping information.
flickr
Do marketers have the wrong Cyber Monday? (And Black Friday is hot online, too, by the way)
Cyber Monday is a created phenomenon. But maybe it’s catching on?
Atlas
Mobile Shopping - changing the [...]
Leading marketers believe in the power of social. The question is WHAT to do with it.
facebook
Article links:
Learning to Work with Social Networks
Social Networkers Aren’t There for Ads
Musing:
The audience and the interest is there. Over 50% of those online use social networks, and they spend a lot of time there.
There is huge and lively [...]
SocialOverinfluence/OnlineBargains/GoogleTV/18-24YearOlds
Trying something new this week - putting articles together in themes and offering my thoughts on the implications.
How do we listen to customers via social without being overly influenced by the voice of the few?
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much [...]
People freaking out about Motrin advertising and the brand’s response begs the question - does listening to chatter give too much credence to the few who do blog, tweet, etc?
bloggers blog
Article links:
Moms and Motrin
Motrin campaign shows need for informed targeting
Crashing Motrin-Gate: A Social-Media Case Study
Musing: It’s amazing. In the course of only 5 [...]
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